Mass Media Case Study: DSP Fitness

4th March 2022

Mass Media Success Story

DSP Fitness is an independant Bodybuilder, Personal Trainer and Fitness influencer based in Berkshire.

Mass Media worked closely with DSP Fitnesss to set up a campaign which coincided with the new year and had a clear call to action. The aim was to capture the January fitness buzz in order to increase inquires and booking.

“ I can’t thank mass media outdoor enough for the support of my small business. They have helped me grow as a company and as a person by increasing my confidence. Not only did my enquiries increase but i turned some of those into sales and brought them on as new clients. I also was recognized in the local community ”

  Danielle Puddefoot ~ Owner

Objectives

To increase social media engagement, enquiries, and awareness of the brand in Slough and surrounding areas. To capitalise on the January fitness buzz.

Action Plan

Our in-house creative team worked closely with Danielle to construct an eye catching advert with a clear call to action. The creative was displayed every minute on our busy Slough High Street Screen. 

Outcomes

Danielle recieved an influx of enquiries about personal training with her which ultimately led to taking on more clients and growing the business. She was recognised in the local community and also grew her social media platform leading to more business and higher confidence.

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