Advertising in Reading

Are you looking for an affordable way to advertise your business in Reading, that also generates fantastic results? Digital signage, strategically placed in a high traffic shopping centre is an ideal solution that won’t break the bank, and works for all businesses – large and small.

Promote your brand with digital advertising in Reading 

Mass Media provides digital outdoor advertising in Reading, located on the outside of Broad Street Mall but visible visible most of the way down the bustling Broad Street. The Broad Street Mall has recently been rejuvenated, leading to a 3.1% rise in the footfall and an average weekly footfall of 170 000. That’s almost 200 000 prospective customers exposed to your brand every week when you advertise through digital signage at this centre! This is along with all those who visit the very busy Broad Street which is the pedestrianised main road for shopping in Reading.

At the Broad Street Mall, Mass Media currently offers one 6 by 4 metre outdoor LED screen, which is placed to provide maximum exposure to both shoppers and oncoming traffic.

Broad Street, Reading, Berkshire, RG1 7QE (51.455311, -0.97572729)

 

Why choose digital outdoor advertising? 

In this technological age, static advertising has become stale. People simply react better to digital advertising, as it provides a more interactive experience. While shopping centre advertising has proven to be one of the best ways to target potential customers in real time, using digital advertising in the retail arena can take this one step further.

Visually exciting digital signage, placed in areas that offer high footfall, engages and entertains shoppers to result in more successful conversions and leads being generated. From video and image slideshows, to social media feeds, a variety of media can be combined to create digital adverts that truly make an impact.

Why choose Mass Media for advertising in Reading? 

At Mass Media, we offer two things that many other advertisers don’t – affordability and flexibility. Instead of offering set price packages, we focus on tailoring our digital signage campaigns to each client’s specific needs and budget, making digital outdoor advertising affordable to businesses of all sizes.

In addition to customising our packages, we’re also great at listening to our client’s ideas to develop campaigns that are focused on results. Campaigns can be short term or long term, adverts can be shown at different times of the day, on weekends or during the week – the choice is yours depending on your budget, and your target audience.

DIGITAL ADVERTISING BROAD STREET MALL KEY FACTS

CENTRE FACTS

70 minute average dwell time

475,905 sq of retail space

740 space NCP car park onsite

30 promotional events yearly

4140 social media followers

SCREEN DETAILS

LED

Outdoor

Landscape

Digital 6 x 4 metres

Pixel Pitch = 6.9

FOOTFALL

Yearly          7.2 mill~

Monthly         680 000~

Weekly          170 000~

Weekend     30 500~

Christmas     818 423~

DEMOGRAPHIC

18 – 30       24%

40 – 60      34%

 

LET US HELP YOU INFLUENCE YOUR AUDIENCE IN REAL TIME

Have a Great Idea?

You’ve got the idea, and we’ve got the tools to make it a reality. So let’s make this happen!

Not Sure How to Start?

We do! We’re great with affordable plans to deliver superb results, based on what you need

Let’s Dooh This!

Our team of highly skilled digital advertising experts are ready and waiting to whip up a quote

Making it Real

Once the groundwork is done, we’ll talk you through what’s needed to bring your idea to life

Ready for Digital Domination?

If you’re not sure on how to start or what you need, simply call or fill in the contact form and we will help you decide what will work best for you.

Call us today to discuss your campaign +44(0)118 9180 188

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