Advertising in Reading

Our Reading Town Centre Iconic is situated on the Broad Street Mall shopping centre and faces down Broad Street which is the main pedestrianized shopping street in the town centre. This massive unmissable screen is 6x4m and is highly visible to all the centre visitors as well as shoppers stretching all the way down Broad Street. The Broad Street Mall attracts an average of 20,000 visitors a day alone with an average of 50,000 a day to Reading Town Centre

Broad Street, Reading, Berkshire, RG1 7QE (51.455311, -0.97572729)

 

Why choose digital outdoor advertising? 

In this technological age, static advertising has become stale. People simply react better to digital advertising, as it provides a more interactive experience. While shopping centre advertising has proven to be one of the best ways to target potential customers in real time, using digital advertising in the retail arena can take this one step further.

Visually exciting digital signage, placed in areas that offer high footfall, engages and entertains shoppers to result in more successful conversions and leads being generated. From video and image slideshows, to social media feeds, a variety of media can be combined to create digital adverts that truly make an impact.

Fast Facts

  • Reading is the largest Town in the UK
  • Soon to become another stop on the London Underground map, Reading is fast becoming a hotbed for London Commuters
  • Reading boasts 2 large shopping centres as well as many high class retail outlets on Broad Street and surrounding roads

DIGITAL ADVERTISING READING TOWN CENTRE KEY FACTS

                       AUDIENCE INSIGHTS
MALE / FEMALE44% / 56%
AB42%
ABC174%
15-2421%
25-3411%
35-4430%
45-5412%
55+26%
               READING TOWN CENTRE SUMMARY
IMPACTS168,824 per 2 Week Campaign 1 in 6 (Data Updated Soon)
FORMATLandscape >20 and <30m²
SIZE6m (w) x 4m (h) (24m²)
DISTRIBUTION1 in 6 (6 x 10 seconds – Longer Slots Available)
QTY10 Seconds per Showing Minimum
OPERATIONAL24 Hours
TYPEFull Motion
FRAME ID2000152947

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