The hospitality industry is all about providing superb service to guests and ensuring that they have a wonderful and hassle free experience when visiting your hotel or leisure attraction. Digital signage in the hospitality and leisure industry increases the ability to offer excellent service, and allows advertisers to target specific groups of people while they are on holiday.
Digital signage placed in strategic position at hotels and other attractions offers benefits to guests, advertisers and the hotels themselves, allowing for advanced marketing targeted at specific groups of people, while also increasing the hospitality industry’s ability to offer great service.
Digital advertising at hotels can be informative, exciting, engaging – or all three of these at once. At Mass media, our digital advertising can be tailored in terms of content, location and timings… so whether you are a hotel wanting to inform your guests about amenities, a restaurant or nightclub wanting to advertise to hotel guests, or a local family tourist attraction, digital advertising is a solution that delivers excellent results.
Mass Media has a team of digital signage experts who can create digital content from the ground up, develop appropriate leisure and hospitality advertising campaigns and install the final product according to client specifications. We offer a complete, convenient and hassle free experience and are just as focused on service as you are.
When people are on holiday, they are by nature more relaxed and open to spending money on leisure activities and non essential purchases. This means that advertising through digital signage at hospitality locations provides an excellent opportunity for businesses to grow their brand awareness and drive sales.
Digital signage is colourful, interactive and highly engaging. So much more information can be imparted and it can include video and other exciting visuals, making it the perfect advertising medium for tourist attractions.
In addition, it offers smaller businesses a cost effective advertising option, compared to other mediums such as radio and TV – and even the long term costs of printed marketing. Content and timings can be tailored to meet an advertisers budget… and if details of a campaign change, the costs of editing digital content are lower than reprinting flyers
Digital advertising can be placed in strategic locations at hotels, such as in the lobby or in lifts, ensuring that it is highly visible and likely to reach the target audience, especially when compared to flyers and other printed marketing that are often ignored.
Better results are generated through digital advertising – whether these are in the form of actual leads and new customers, or brand awareness. Better yet, the results are easier to measure because of the fact that digital signage is displayed in precise locations, and adverts are run at specific times.
Offering flawless customer service is one of the mainstays of the hospitality industry. Digital signage allows hotels to raise the bar when it comes to service, in a manner that is slick, professional and efficient.
Digital signage placed in key areas can be used as an information tool, providing details about hotel amenities and detailed maps. This is especially useful for large hotel complexes where guests may easily become lost. Signage can also be used to answer frequently asked questions about hotel policies such as laundry, restaurant hours etc – making it easier for guests to find the information that they need without having to consult at reception.
As part of a holiday experience, hotel guests will want to know about local attractions. These can be advertised through digital signage in the hotel lobby and other key locations. By selling digital advertising space to local businesses, hotels are also able to generate additional revenue.
Mass Media’s Digital signage in the hospitality and leisure industry increases the ability to offer excellent service, and allows advertisers to target specific groups of people while they are on holiday.
If you’re not sure on how to start or what you need, simply call or fill in the contact form and we will help you decide what will work best for you.
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