What’s the best time and place to target your retail customers? While they are at the shops of course! Digital advertising in supermarkets and other retail outlets is an almost foolproof way of capturing the attention of your target audience in real time, and increasing sales.
From small screens offering coupons, to larger digital adverts for specific products or promotions, digital signage placed in store – at the till, and on shelves – is becoming more and more popular, both with retailers and advertisers.
The beauty of point of sale advertising is its ability to target very specific groups of shoppers based on the store that is being advertised in, and also encourage impulse buys at the till. Digital advertising makes point of purchase signage even more effective, as the technology available allows for interactive and eye catching visuals to entice shoppers even further.
Digital signage in supermarkets and retails stores can be used for various marketing requirements – such as creating awareness around product launches, in store promotions, and even to provide product coupon on shelf.
The potential of using digital signage in store is enormous, as are the benefits to brands wanting to advertise.
Firstly, digital advertising in supermarkets and retail is more cost effective than printed promotional material, and can be targeted to a very narrow market. The return on investment for this type of advertising is proven, as brands are able to advertise specifically to shoppers who already have made a decision to purchase a certain type of product.
Screens placed on shelf provide an interactive experience for the consumer, and can also give real value in the form of product coupons to provide an incentive to purchase.
Other digital signage placed throughout the store and at point of sale is a perfect way to engage customers with promotions, competitions, brand awareness and even to drive impulse buys at the till.
Digital advertising in store has a number of advantages for both retail landlords and store owners. A store that uses digital technology provides an exciting shopping experience and also makes a favourable impression on shoppers. The quality of the shopping experience is a vital aspect of retail marketing, and one that should not be overlooked.
In addition. because digital point of purchase and other advertising signage is more effective than traditional marketing, landlords who invest in technology for promotions find that their sales and therefore profit increase.
Digital advertising in supermarkets and other retail outlets is an almost foolproof way of capturing the attention of your target audience in real time, and increasing sales.
If you’re not sure on how to start or what you need, simply call or fill in the contact form and we will help you decide what will work best for you.
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