When you’re driving a car, what could be more highly visible than a billboard? Well designed billboards have the potential to really capture the attention of drivers, and this is especially true of high tech digital billboards that offer higher visibility, more creative flexibility and are also more affordable to advertisers.
Billboards, placed in strategic positions along main roads and near retail or commercial developments, have the potential to have great impact on drivers and increase a brand’s visibility and awareness.
These benefits are amplified in the case of digital signage, where the visual impact of a huge billboard can be enhanced with movement and other special effects, for a more powerful, more memorable message.
At Mass Media Advertising, we offer digital billboard advertising at a number of high traffic locations. Our services include the skills and experience to design and create exciting content, organise advert placement, take care of all installation and deliver a high quality final product that gives your the results you need.
Billboards are an extremely effective advertising medium. Digital billboards offer increased benefits to advertisers, such as higher visibility, special effects, affordability and flexibility.
Digital signage creates it’s own light, guaranteeing visibility even at night or adverse weather conditions. Visibility is also more consistent in the long term when compared to printed billboards, as digital signage is less prone to weather damage and fading.
A picture may say a thousand words… but moving pictures have an even greater impact. The special effects that digital outdoor advertising makes possible, results in signage that is more noticeable and therefore more effective.
Billboard advertising is notoriously expensive and out of reach to all but the largest national brands. Digital advertising lowers the bar a little, and makes billboards a more cost effective option. Because there is no need to pay for printing and extensive installation, and because it’s flexibility means that digital advertising can be set to appear only at pre selected times (instead of continuously), digital billboard advertising is far cheaper than traditional billboards.
While the set up and installation of digital billboard hardware and software is a high cost, investing in this type of signage on your property is potentially very lucrative in the long term. Once set up costs are taken care of, digital advertising placements provide landlords with regular, passive income that continues to generate payments well into the future.
Mass Media’s brightly-lit digital billboards offer higher visibility, more creative flexibility and are more affordable to advertisers with our affordable packages.
If you’re not sure on how to start or what you need, simply call or fill in the contact form and we will help you decide what will work best for you.
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