Shopping mall advertising is a fantastic way to increase brand recognition and sales, by capturing the attention of customers on location at their favourite store. Probably the best thing about digital signage in shopping centres is the ability to influence the purchasing decisions of the target audience at, or very near to, the point of sale… however there are many other benefits to both advertisers and landlords.
It’s well known that advertising in shopping centres allows brands to reach a wide audience. While mall advertising in the past was limited to posters and other printed signage, the advent of digital advertising has revolutionised how brands are able to engage with their potential customers. It’s well known that advertising in shopping centres allows brands to reach a wide audience. While mall advertising in the past was limited to posters and other printed signage, the advent of digital advertising has revolutionised how brands are able to engage with their potential customers.
LED screens can be placed in strategic positions inside and outside of shopping malls, in high footfall areas. The technology behind digital signage means that content can be designed to be exciting and more engaging for customers. At Mass Media, most of our digital shopping centre platforms allow for advanced features such as voice recognition, interactive display, 3D and face recognition – making for advertising that truly captures the attention of the target audience.
Digital signage at shopping centres can be used for a number of advertising purposes, including:
• Building brand awareness• Encouraging shoppers at point of purchase• Brand activations and promotions
The obvious benefit of digital advertising in shopping malls is the potential to reach a very wide audience as hundreds of thousands of shoppers pass through each month. But what makes digital shopping centre advertising even more attractive to businesses, is its affordability and flexibility.
Digital outdoor advertising delivers excellent results and is cost effective even for smaller businesses. Mass Media can create campaigns that are tailored to a brand’s budget, to provide the best possible outcomes based on client requirements. We have the skills and resources to offer a complete package, from content creation right through to installation.
What’s more, our digital signage and advertising solutions are flexible in terms of content, placement, timings and campaign duration. You can choose they type of content – from video, to interactive social media feeds – as well as where it is placed, and what times of the day it is featured, to generate maximum exposure and engagement with your specific target market.
Offering high tech digital signage in a shopping centre has its benefits for landlords too. Our digital advertising screens, totems and billboards are visually enticing and are an amazing drawcard to customers who are looking to add value to their shopping experience. Besides advertising, digital signage can also be used to relate important information about the centre, it’s shops, mall promotions and other projects such as renovations.
Once installed, digital signage locations also provide landlords with regular, guaranteed, passive income for the centre – boosting profits without having to put in any extra work!
Increase brand awareness & sales with digital advertising for shopping centres & capture your customers at the point of purchase with Mass Media advertising
If you’re not sure on how to start or what you need, simply call or fill in the contact form and we will help you decide what will work best for you.
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