Eye catching and offering a variety of exciting digital features, totems are a cost effective digital advertising medium that provide excellent advertising opportunities. A totem is a digital signboard, where information can be displayed and combined with visuals, video and interactivity – on location at shopping centres, hotels and other destinations with high footfall.
Unlike print, digital signage is not static, but includes video and animation to excite, entertain and capture the attention of customers. Digital totems can also be interactive, which allows for higher levels of engagement than other digital media such as television.
Placed in strategic, high traffic locations, digital totems are able to reach a wide target audience, yet this audience can easily be narrowly targeted by choosing specific locations and advertising at set times of day, and days of the week.
Totems can be used indoors or outdoors, are excellent for advertising campaigns and retail promotions, as well as offering enhanced service to clients and customers. Mass Media offers interactive digital totems in various locations throughout the UK – from shopping centres and retail developments, to leisure and hospitality attractions.
Digital totems can be installed in car parks, restaurants, hotels, shopping centres, museums, tourist attractions, and any other public area that attracts a high number of visitors.
Digital outdoor advertising is so much more effective than traditional marketing. With attractive visuals and interactivity, digital signage has the ability to offer more relevant information that engages customers, and delivers superior results.
Totems can be placed in both indoor and outdoor locations, and are bolted to the floor in key high traffic locations in shopping malls, hotels and leisure locations. Because these units can be placed in such prominent locations, advertisers are able to ensure that their content is visible and exposed to a large number of people.
While multiple totem locations can increase the exposure of an advertising campaign, at the same time the flexibility of choosing specific locations for totem advertising also allows brands to target a very specific market if they need to.
This flexibility also means that digital totem advertising is affordable for smaller businesses, as advertisers can choose locations and display times that meet their budget requirements. Plus, there is no need for printing (or expensive reprinting if details need updating) which significantly lowers long term advertising costs.
Digital totems can be used in many different locations, providing benefits for advertisers and landlords alike.
Shopping centres benefit from totems that offer way finding features. Double sided totems can be used to enhance the shopping experience with maps and store directory information, as well as advertising centre promotions.
Meticulous customer service is essential in the hospitality industry, and digital signage is a tool that can be used to raise service levels. Totems that are placed in hotels, leisure destinations and tourist attractions can be used for way finding and maps, as well as to display important customer service information.
Digital advertising also provides landlords with passive income, in the form of revenue from renting out totem space to brands and businesses looking to advertise.
Mass Media Advertising make DOOH advertising affordable for all and are able to supply, install and sell advertising on a range of dynamic and interactive totems
If you’re not sure on how to start or what you need, simply call or fill in the contact form and we will help you decide what will work best for you.
Call us today to discuss your campaign +44(0)1189 180 188GET IN TOUCH REQUEST A CALL BACK