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WHAT IS DIGITAL OUT OF HOME (DOOH)? 

We often get asked what is digital out of home and what is DOOH exactly? They are one in the same; DOOH stands for Digital Out of Home and refers to digital media used for marketing purposes outside of the home. This excludes TV advertising and radio advertising, but includes digital signage. Put simply, DOOH uses digital signage to market your brand and content to your target audience outside of the home and is more targetable and interactive than more traditional media

Why Digital outdoor advertising? It allows you to choose specific locations with high traffic and specific times where your content can be displayed keeping your message relevant to your audience. Why is this important? The right message at the right time in the right location allows you to influence consumers at their point of sale, directly connecting your brand at point of sale. Digital outdoor advertising is a medium which cannot be turned off, closed, missed or minimised and this is why digital outdoor advertising is the best medium to reach your consumers on the go.

With Digital outdoor advertising you can reach your customers where it counts, closer to the point-of-purchase. Catch your customers while they’re out shopping, in the buying frame of mind. Attract their attention with our dynamic, visual ads and get the response you’re looking for!

WHY DIGITAL OUTDOOR ADVERTISING?

Unavoidable

DOOH can’t be switched off and creates wider audience targeting

Engaging 

It’s non-intrusive to consumers, engaging a more friendly customer experience

Interactive

Interactive experiences create a connection between your brand and consumers

Contextual 

Dynamic, interactive, updated content, delivered in real time captures at point of sale

WHY DIGITAL OUTDOOR ADVERTISING WORKS

  • Outdoor advertising costs 80% less than television or newspaper ads
  • Everyone who leaves their home is exposed to outdoor advertising media!
  • People spend 70% of their time out of home and on the move
  • 69% of consumers make purchase decisions outside of their home frequently

  • Over 8 in 10 of billboard viewers look at the advertising message
  • 55% of those who saw a digital billboard could recall the specific message displayed
  • 84% of UK retailers regard digital signage as an opportunity to significantly raise brand awareness
  • It was recorded that 70% of UK adults have seen a digital video display in the past month versus 43% on the internet or 41% on Facebook

  • DOOH holds 50% of the UK market by revenue, pushing up sales by encouraging automation and efficient buying
  • 40% of viewers specifically visited a store or restaurant after they saw a digital advert displayed
  • 19% of consumers claimed to have made a unplanned, impulse purchase of products they saw advertised digitally
  • 80% of brands experienced a significant increase of up to 33% in additional sales through DOOH

LET US HELP YOU INFLUENCE YOUR AUDIENCE IN REAL TIME

Have a Great Idea?

You’ve got the idea, and we’ve got the tools to make it a reality. So let’s make this happen!

Not Sure How to Start?

We do! We’re great with affordable plans to deliver superb results, based on what you need

Let’s Dooh This!

Our team of highly skilled digital advertising experts are ready and waiting to whip up a quote

Making it Real

Once the groundwork is done, we’ll talk you through what’s needed to bring your idea to life

Ready for Digital Domination?

If you’re not sure on how to start or what you need, simply call or fill in the contact form and we will help you decide what will work best for you.

Call us today to discuss your campaign +44(0)118 9180 188

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